this page is dedicated to recording, showcasing and selling artworks by artist Alejandro Otaola. 

while persuing an international business degree at thomas jefferson university, alejandro dove head first into an art career, seeking out underground art shows, learning HOW TO  create and produce them, all the while, using his BUSINES/marketing LECTURES in school to push forward this ambition.

ABOUT.the.WORKS

THE WORK OF THIS ARTIST GATHERS STRONG INFLUENCE FROM THE PSYCHOANALYSIS OF DREAMS AND MEMORIES. THE IDEA OF HOW WE STORE DREAMS/MEMORIES IN OUR COUNCIOUSNESS. STORING THEM AS INTERNET FILES TO BE CLICKED ON AND ZOOMED INTO. THE RESULT TAKES A TRADITIONAL NARRATIVE (POINT ‘A’ TO POINT ‘B’) INTO AN ABSTRACT SHOWCASE CAPTURING THE IMAGES WE ACTUALLY ASSOCIATE WITH A MEMORY, IMAGINED AS EMOTION AND BLURRY MEMORIES STORED IN AN OLD FLOPPY DISK, MEMORY FILE; WithOUT FORGEtTING THE EMOTIONAL ASSOCIATIONS WHICH ARE JUST AS IMPORTANT AND NEED TO BE REMEMBERED.